Tuesday, March 06, 2007

Year 3, Day 6: True Love Never Runs Smooth

Again I am trying to stay true and on course. As usual, finding it challenging. Living in New England, with its frigid winter temperatures is really making reach me for the food (in all shapes and sizes).

Breakfast
Kashi Go Lean!
Heritage Flakes
Blueberries
Banana
Unsweetened Soy Milk
Coffee

Snack
2 oz 50% Jalapeno Cheddar
2 Sticks Beef Jerky
1 Fuji Apple
10 Almonds

Lunch: Russo's ($5.51)
Romaine, red pepper, red onion, feta
chicken, broccoli, mushrooms,
balsamic vinegar, pepperocini

+2 slices toscano picante

Dinner
Shrimp & Snap Peas

Most of you know my feelings about cereal. I love cereal and have always loved cereal. The truth is, even some of the cereals you would consider 'the worst' are all about the same ~ 150 calories per serving, add about 30 for the 1/2 cup of lowfat milk. The real difference is whether the cereal is made with unnecessary stuff, like artificial flavors, high fructose corn syrup, BHA, BHT or partially hydrogenated oils. Of course most of the great kid cereals are made with sugar, and parents have to watch out for that. Yes, cereal companies use cartoons to sell sugar to kids, but in reality it's no different than companies using sex to sell products to adults. What gets me is how we've literally hit the skids when it comes to ideas. Now some folks might disagree with me, but when I saw the Eggo cereal, I really bummed out. Not that I wouldn't like it—especially in it's higher calorie (but lower carb) cinnamon maple version (made interestingly enough with cardamon)—but something about taking a product that was ALREADY a convenience food (the eggo waffle) and making it into an even more convenient food just hits me wrong. I'm not sure how to explain it, but it's a lot like when they make a movie out of a musical that was made out of a movie—you just ask, 'where are all the good ideas?" And the answer is 'they are killed because the heads of corporations just want to copy what is successful.' The truth is, I should have said something when Eggo waffle started crossing the line by making French Toast sticks—a clear violation of the Geneva convention. But now it's too late.

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